What's the number one criteria for choosing a web conferencing provider? Easy.

It all comes down to easy. That's what we discovered this week.

Most would agree that a dry research study is not exactly pleasure reading, but we were grinning ear to ear this week when we read "Why Ease of Use Matters in Web Conferencing," recently released by Wainhouse Research. 

The report reveals that "ease of use" is now the most important criterion when choosing a web conferencing supplier, ranking above reliability, price, feature set and vendor-supplied support.

Guess that's good news for us. That's not to say we don't also trump the competition in reliability, price, etc., but with our delightful one-click interface, we've definitely cornered the market on ease of use in web conferencing – and that's always been our goal.

The report confirms (with all sorts of statistics) that complicated services can be much more costly and diminish productivity. Snags, problems and learning curves take time, and time is money.

The research shows that ease of use simply equals more use. And, more use means more productivity and more savings.

So which service is the best value for your company? Easy: Glance.